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From Root to Ritual
Hair longevity is now the biggest idea in beauty. Here is what it actually means — and where the products being sold under that name fall short of the science.
Premium hair care is up 24% in Europe. Hair growth products are the fastest-growing category in the UK, up 32%. Search interest in hair shedding rose 105% year over year. The beauty industry has landed on "hair longevity" as its next organizing idea — and it is right about the concept and wrong about most of the execution. Here is a clear-eyed read of what hair longevity actually is, what the science supports, and what most products in the category are quietly not delivering.
Your scalp has a microbiome. What lives there is directly connected to how your hair grows — and most hair routines are quietly disrupting it.
#scalpcare has 268 million views on TikTok. Dermatologists have been talking about the scalp microbiome for years. The research connecting microbial balance to hair growth is newer, more specific, and more actionable than the wellness conversation suggests. Here is what is actually happening on your scalp — and what you are doing that is helping or harming it.
A randomized trial just showed 25% more hair density in eight weeks — and the active ingredient was a tropical plant. Here is what that research actually means.
A randomized, double-blind clinical trial published this month showed hair density rising by almost 25% in eight weeks — using extracellular vesicles from Centella asiatica, a plant that has been in botanical medicine for centuries. Here is what the research actually shows, what it does not show, and why the botanical approach to scalp health has been quietly serious all along.
The hair loss nobody warned you about — what GLP-1 medications actually do to the scalp, why it happens, and what a real scalp ritual can do about it.
Hair loss is the side effect of GLP-1 medications that nobody in the prescription conversation mentioned — and searches for it are up 233% this year. This article covers what is actually happening at the follicle, why it is not permanent, and what the scalp ritual needs to look like during and after.