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From Root to Ritual
Bond repair is the biggest category in hair care right now. Most of what is sold under that name does not actually repair bonds. Here is what does.
Bond builders — from Olaplex to K18 to a dozen new entrants — are now one of the fastest-growing segments in hair care. The category is real. The problem is that most products labeled "bond repair" are hydrating, not repairing. Understanding what hair bonds actually are, what breaks them, and what genuinely protects them changes how you think about every product in your routine.