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From Root to Ritual

Five things everyone believes about hair that are not true — and the one cold-rinse myth that is wrong for the right reasons.

Five things everyone believes about hair that are not true — and the one cold-rinse myth that is wrong for the right reasons.

Trimming your hair does not make it grow faster. Brushing one hundred strokes a day damages it. Your scalp does not adapt to shampoo. Most oils do not penetrate the hair shaft. And the cold water rinse does make your hair shinier — just not for the reason everyone says. Five persistent hair myths, each one traced to its origin, each one corrected with the mechanism that actually explains what is happening.