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From Root to Ritual
Two questions about the Fertile Roots formula that deserve a real answer: why hydrosols instead of water in a shampoo you rinse off, and why jojoba is in the oil and not the shampoo.
A reader asked why the Fertile Roots shampoo uses hydrosols instead of water if it rinses off anyway. Another asked why jojoba — the star of last week's ingredient piece — is in the treatment oil but not the shampoo or conditioner. Both questions are the same question, underneath: why does the formula look like this? Here are the actual reasons.