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About Us
Where Beauty Meets Root-Cause Care
I'm Olena — certified aromatherapist and AMCA-certified hair loss practitioner, and founder of Laritelle.
I grew up in a small town in Ukraine, in a house surrounded by two gardens. Long before I understood chemistry or formulation, I understood plants — which ones calmed, which ones healed, which ones simply needed time. That understanding didn't leave me when I moved to the U.S. nearly 30 years ago. It became the question that started Laritelle: why does the beauty industry treat hair, skin, and wellness as three separate problems, when they're one system?
Laritelle was built to answer that question properly — not with trends, but with training. Every formula is developed through the lens of aromatherapy and root-cause hair loss practice, not guesswork. That means looking at what's actually driving hair thinning, dullness, or scalp imbalance, and formulating for the cause, not just the symptom.
It also means being uncompromising about what goes into the bottle. Our formulas are made with organic and certified organic ingredients, including biodynamic and wildcrafted botanicals — sourced, not synthesized. We publish what's in every formula because you shouldn't have to trust a label; you should be able to read it.
Over ten years in, Laritelle is still the same project it started as: beauty care built by someone trained to look past the surface.
Olena Laritelle, Founder